The Music Producer

Teddy Mutu, a music producer in Nairobi, Kenya, sells music via SMS. Customers text message the number and receive a link in exchange, where they can download the song. Revenue is split between the artist and Teddy’s production company, which promotes the musicians.

By working with Kopo Kopo, a mobile money platform for small businesses, each artist is assigned their own number and Teddy has access Kopo Kopo’s online dashboard, so everyone knows how business is going in real time. Customers are happy because they get their songs faster, musicians are happy because they know how much they make, and Teddy is happy because he gains insight into his customers, to help him grow his business. As Teddy says, “when these guys are happy, you’re happy times two!”

Teddy the music producer in Kenya